Research report impact of visual merchandising on impulse buying behaviour
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An empirical study on visual merchandising and its impact on consumer buying behaviour: merchandising and consumer impulse buying impact of visual. This research represents a contribution to a deeper understanding about the impact of visual merchandising on consumer buying behaviour in shopping centre fashion stores. Where the customer purchases an item because they become consumed with the worthiness of the item cf planned impulse buying. In order to impact buyers’ emotions and stimulate purchasing behaviour full report available at http 2015) visual merchandising impact on impulse buying.